Abstract: IT constitutes a significant part of a firm’s investment. Information technology (IT) leaders struggle to communicate IT’s value to stakeholders. Often, they focus on technology and operational performance metrics that bore business leaders and fail to convey IT’s value to the business (Nagel & Ganl,2020). Perception plays a vital role in an individual’s decisions making process. It is essential to understand executives’ perceived “value of IT” in the firm and examine whether executives’ perceptions of the “value of IT" have any influence in the development of the IT strategy of the firm. This study explores this relationship using a qualitative case study as a methodology. The results suggest that the perception of “value of IT” does influence the IT strategy development in organizations, and it is crucial to be able to communicate this value at multiple levels. Decision-makers in organizations perceive the “value of IT” differently based on their roles and experiences. Implications are drawn, and future research directions proposed.
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Recommended Citation: Pandey, A., Mishra, S., (2021). Does the Executive Perception of the Value of Information Technology (IT) Influence the IT strategy? A Case Study. Journal of Information Systems Applied Research14(1) pp 24-35. http://JISAR.org/2021-1/ ISSN : 1946 - 1836. A preliminary version appears in The Proceedings of CONISAR 2020